Digital Transformation
Digital Transformation LeadershipStrategy · Change · Delivery
28h
10 modules
+500 apprenants
OKR & RoadmapDesign SprintChange ManagementData Governance
Investment
1 290 DH
or 3x interest-free • CPF eligible
- 28h of video content and practical workshops
- 15+ key templates (roadmap, business case, OKRs...)
- Real sector case studies (industry, retail, services, healthcare)
- Access to MDA Digital Transformation community
- Personalized expert follow-up (2 sessions)
30-day satisfaction guarantee or your money back
Full Program
6Modules
28hContent
Complete program
28h of content
|6 modulesFundamentals & IntermediateModules 1–3
Module 1
Diagnostic & Digital Maturity
3h5 topics17%
Digital maturity models (Gartner, MIT, McKinsey)
Audit of existing: tools, data, skills
Process mapping and pain points identification
Sector benchmark and competitive analysis
Module 2
Vision & Digital Strategy
4h6 topics33%
Defining a business-aligned digital vision
Identifying AI, data, and automation opportunities
Prioritization by impact vs effort (value matrix)
12/24/36 month roadmap construction
Module 3★ Key
KPIs & Performance Measurement
3h5 topics50%
OKR framework applied to digital transformation
Operational, financial, and experience KPIs
Executive dashboards and reporting
Measuring digital initiative ROI
Module 1
Diagnostic & Digital Maturity
3h5 topics17%
Digital maturity models (Gartner, MIT, McKinsey)
Audit of existing: tools, data, skills
Process mapping and pain points identification
Sector benchmark and competitive analysis
Module 2
Vision & Digital Strategy
4h6 topics33%
Defining a business-aligned digital vision
Identifying AI, data, and automation opportunities
Prioritization by impact vs effort (value matrix)
12/24/36 month roadmap construction
Module 3★ Key
KPIs & Performance Measurement
3h5 topics50%
OKR framework applied to digital transformation
Operational, financial, and experience KPIs
Executive dashboards and reporting
Measuring digital initiative ROI
Module 1
Diagnostic & Digital Maturity
3h5 topics17%
Digital maturity models (Gartner, MIT, McKinsey)
Audit of existing: tools, data, skills
Process mapping and pain points identification
Sector benchmark and competitive analysis
Module 2
Vision & Digital Strategy
4h6 topics33%
Defining a business-aligned digital vision
Identifying AI, data, and automation opportunities
Prioritization by impact vs effort (value matrix)
12/24/36 month roadmap construction
Module 3★ Key
KPIs & Performance Measurement
3h5 topics50%
OKR framework applied to digital transformation
Operational, financial, and experience KPIs
Executive dashboards and reporting
Measuring digital initiative ROI
Module 1
Diagnostic & Digital Maturity
3h5 topics17%
Digital maturity models (Gartner, MIT, McKinsey)
Audit of existing: tools, data, skills
Process mapping and pain points identification
Sector benchmark and competitive analysis
Module 2
Vision & Digital Strategy
4h6 topics33%
Defining a business-aligned digital vision
Identifying AI, data, and automation opportunities
Prioritization by impact vs effort (value matrix)
12/24/36 month roadmap construction
Module 3★ Key
KPIs & Performance Measurement
3h5 topics50%
OKR framework applied to digital transformation
Operational, financial, and experience KPIs
Executive dashboards and reporting
Measuring digital initiative ROI
Module 1
Diagnostic & Digital Maturity
3h5 topics17%
Digital maturity models (Gartner, MIT, McKinsey)
Audit of existing: tools, data, skills
Process mapping and pain points identification
Sector benchmark and competitive analysis
Module 2
Vision & Digital Strategy
4h6 topics33%
Defining a business-aligned digital vision
Identifying AI, data, and automation opportunities
Prioritization by impact vs effort (value matrix)
12/24/36 month roadmap construction
Module 3★ Key
KPIs & Performance Measurement
3h5 topics50%
OKR framework applied to digital transformation
Operational, financial, and experience KPIs
Executive dashboards and reporting
Measuring digital initiative ROI
Module 1
Diagnostic & Digital Maturity
3h5 topics17%
Digital maturity models (Gartner, MIT, McKinsey)
Audit of existing: tools, data, skills
Process mapping and pain points identification
Sector benchmark and competitive analysis
Module 2
Vision & Digital Strategy
4h6 topics33%
Defining a business-aligned digital vision
Identifying AI, data, and automation opportunities
Prioritization by impact vs effort (value matrix)
12/24/36 month roadmap construction
Module 3★ Key
KPIs & Performance Measurement
3h5 topics50%
OKR framework applied to digital transformation
Operational, financial, and experience KPIs
Executive dashboards and reporting
Measuring digital initiative ROI
Module 1
Diagnostic & Digital Maturity
3h5 topics17%
Digital maturity models (Gartner, MIT, McKinsey)
Audit of existing: tools, data, skills
Process mapping and pain points identification
Sector benchmark and competitive analysis
Module 2
Vision & Digital Strategy
4h6 topics33%
Defining a business-aligned digital vision
Identifying AI, data, and automation opportunities
Prioritization by impact vs effort (value matrix)
12/24/36 month roadmap construction
Module 3★ Key
KPIs & Performance Measurement
3h5 topics50%
OKR framework applied to digital transformation
Operational, financial, and experience KPIs
Executive dashboards and reporting
Measuring digital initiative ROI
Advanced & DeploymentModules 4–6
Module 4
Change Management
4h6 topics67%
Change psychology — Kübler-Ross curve
Identifying and managing stakeholders
Internal communication strategies
Team upskilling and training
Module 5
Governance & Delivery
5h6 topics83%
Digital transformation governance models
Agile and hybrid methods at scale
Digital project portfolio management
Sourcing: build vs buy vs partner
Module 6★ Key
AI & Data in Digital Strategy
4h5 topics100%
Integrating generative AI into the roadmap
Data governance and data strategy
AI use cases by function (HR, Finance, Ops, Marketing)
Evaluating and selecting AI solutions from the market
Module 4
Change Management
4h6 topics67%
Change psychology — Kübler-Ross curve
Identifying and managing stakeholders
Internal communication strategies
Team upskilling and training
Module 5
Governance & Delivery
5h6 topics83%
Digital transformation governance models
Agile and hybrid methods at scale
Digital project portfolio management
Sourcing: build vs buy vs partner
Module 6★ Key
AI & Data in Digital Strategy
4h5 topics100%
Integrating generative AI into the roadmap
Data governance and data strategy
AI use cases by function (HR, Finance, Ops, Marketing)
Evaluating and selecting AI solutions from the market
Module 4
Change Management
4h6 topics67%
Change psychology — Kübler-Ross curve
Identifying and managing stakeholders
Internal communication strategies
Team upskilling and training
Module 5
Governance & Delivery
5h6 topics83%
Digital transformation governance models
Agile and hybrid methods at scale
Digital project portfolio management
Sourcing: build vs buy vs partner
Module 6★ Key
AI & Data in Digital Strategy
4h5 topics100%
Integrating generative AI into the roadmap
Data governance and data strategy
AI use cases by function (HR, Finance, Ops, Marketing)
Evaluating and selecting AI solutions from the market
Module 4
Change Management
4h6 topics67%
Change psychology — Kübler-Ross curve
Identifying and managing stakeholders
Internal communication strategies
Team upskilling and training
Module 5
Governance & Delivery
5h6 topics83%
Digital transformation governance models
Agile and hybrid methods at scale
Digital project portfolio management
Sourcing: build vs buy vs partner
Module 6★ Key
AI & Data in Digital Strategy
4h5 topics100%
Integrating generative AI into the roadmap
Data governance and data strategy
AI use cases by function (HR, Finance, Ops, Marketing)
Evaluating and selecting AI solutions from the market
Module 4
Change Management
4h6 topics67%
Change psychology — Kübler-Ross curve
Identifying and managing stakeholders
Internal communication strategies
Team upskilling and training
Module 5
Governance & Delivery
5h6 topics83%
Digital transformation governance models
Agile and hybrid methods at scale
Digital project portfolio management
Sourcing: build vs buy vs partner
Module 6★ Key
AI & Data in Digital Strategy
4h5 topics100%
Integrating generative AI into the roadmap
Data governance and data strategy
AI use cases by function (HR, Finance, Ops, Marketing)
Evaluating and selecting AI solutions from the market
Module 4
Change Management
4h6 topics67%
Change psychology — Kübler-Ross curve
Identifying and managing stakeholders
Internal communication strategies
Team upskilling and training
Module 5
Governance & Delivery
5h6 topics83%
Digital transformation governance models
Agile and hybrid methods at scale
Digital project portfolio management
Sourcing: build vs buy vs partner
Module 6★ Key
AI & Data in Digital Strategy
4h5 topics100%
Integrating generative AI into the roadmap
Data governance and data strategy
AI use cases by function (HR, Finance, Ops, Marketing)
Evaluating and selecting AI solutions from the market
Module 4
Change Management
4h6 topics67%
Change psychology — Kübler-Ross curve
Identifying and managing stakeholders
Internal communication strategies
Team upskilling and training
Module 5
Governance & Delivery
5h6 topics83%
Digital transformation governance models
Agile and hybrid methods at scale
Digital project portfolio management
Sourcing: build vs buy vs partner
Module 6★ Key
AI & Data in Digital Strategy
4h5 topics100%
Integrating generative AI into the roadmap
Data governance and data strategy
AI use cases by function (HR, Finance, Ops, Marketing)
Evaluating and selecting AI solutions from the market
Hover to pause
Standard module
Key module
Prerequisites
3 items01Project management experience (2+ years)
02Basic knowledge of digital tools in your sector
03Manager, director, or consultant role (recommended)
Target Audience
5 items01Chief Digital Officers (CDOs)
02Managers and project leaders in transformation contexts
03Strategy and organization consultants
04CIOs and CTOs structuring their business vision
05Business owners launching their transformation
Digital Transformation
Digital Transformation Leadership
Strategy · Change · Delivery
1 290 DH
28h10 modules
- OKR & Roadmap
- Design Sprint
- Change Management
- Data Governance
✦ 30-day satisfaction guarantee · Priority support included